And ESPECIALLY if you want huge increases in webinar conversion rates, social media engagement, audience growth, and videos that actually lead to revenue.
Avoid another year of getting passed over and ignored. It's time to claim the audiences and stages that are rightfully yours.
Our Charisma Styles analysis method uses video analysis, personal interviews and statistical modeling to identify which 1 of 54 unique Charisma Styles you have, and how to use it to be effective and authentic as a founder whenever you're on video or stage.
After training thousands of entrepreneurs, we've built the tools, apps, and systems for someone to rapidly improve on video, as measured by their audience engagement, CTRs, and conversion rates.
Students see results in hours, not months.
Other "presentation skills" frameworks are built for nervous bridesmaids preparing to give a wedding speech, or employees trying to get a raise, or singles trying to pick up people at a bar...
You are NOT that. You are an entrepreneur who will become the undisputed face of your industry.
That's why the entire focus of Competitive Charisma is how to apply our unique Charisma tactics to the specific challenges entrepreneurs face, like webinars, podcasts, social media videos, event stages, outreach videos and more.
I've officially made as much in the last month than I did in the last year. Just this past month my revenue was $29,000. Best of all, what’s enriched my life is seeing the impact my work has had on real people."
KATHRYN JONES
DESIGN HACKING - 2 COMMA CLUB WINNER
Some of the most valuable hours I have spent with a mentor ever, and I have spent over $200,000 in coaching since starting my business.
LAUREN GOLDEN, CEO
THE FREE MAMA - 2 COMMA CLUB WINNER
I've officially made as much in the last month than I did in the last year. Just this past month my revenue was $29,000. Best of all, what’s enriched my life is seeing the impact my work has had on real people."
PETER NGUYEN
THE ESSENTIAL MAN
"Consistent publishing" might have worked when there were only 300 podcasts or when no one over the age of 14 was on TikTok, but it doesn't any more.
This is bad advice - Anyone who tells you to "just stick with it" is secretly saying "wait your turn."
They are wrong. The rules have changed.
There is no "line". There are no "turns".
Over the last 3 years, we have seen the rise, fall, and bankruptcy of multiple of 7, 8, and 9 figure business owners.
They thought they were safe with their ads and their funnels.
They weren't.
This is bad advice - Anyone who tells you "paid traffic is consistent" is secretly saying "pay your dues." (and you can probably guess who they want you to pay).
They are incorrect. The rules have changed.
There is no "toll". There are no "dues".
Famous YouTuber Mr Beast is in the hamburger business.
Reality TV star Kim Kardashian is a venture capitalist.
Billion-dollar SAAS founder Russell Brunson is branching into weight-loss supplements, self-help, and even bone broth.
No niche is safe.
The new winners of the economy are the founders who control the attention of the people.
Maybe you've already felt this - you've got a great product. A great story. Lots of expertise.
And yet, do you consistently get overlooked by potential partners, event organizers, mentors and potential clients?
We are entrepreneurs. Since when do we let people tell us to "wait our turn" or "pay our dues"?
We'll show you how to skip the line. We'll show you how to be worthy of attention. We'll show you how to be the person that always gets picked in your niche. We'll show you the better way.
My online business allows me to live and work from anywhere. Recently I moved to sunny Puerto Rico, which was a big dream of mine.
I live in a cute beach pad and enjoy midday swims in the turquoise ocean. And I get around my neighborhood on a cute, hot pink golf cart. Life is good!"
Selena Soo
selenasoo.com
My online business allows me to live and work from anywhere. Recently I moved to sunny Puerto Rico, which was a big dream of mine.
I live in a cute beach pad and enjoy midday swims in the turquoise ocean. And I get around my neighborhood on a cute, hot pink golf cart. Life is good!"
Selena Soo
selenasoo.com
And what’s worse is the people who give the advice have no idea how bad it is.
WHAT THEY PROMISE: If you just present yourself like Tony Robbins/Russell Brunson/Brene Brown, you'll be successful like they are.
WHAT THEY SAY WHEN THE PROMISE FAILS: "I don't know what you're doing wrong... but you're doing it wrong. Try harder."
WHAT THEY NEVER MENTION: There are SO MANY CRINGE IMPERSONATORS. We know you've seen them → new vloggers who try to sound like Kardashians, entrepreneurs who try to command attention like Tony Robbins, tech bros who try to lead like Steve Jobs. It's always cringe, and everyone can see right through it.
So if copying random successful people doesn't work for them, why would you think it will work for you?
WHAT THEY PROMISE: The secret to charisma is to be polished like a 1950's toothpaste salesman. After all, that's what they learned from Toastmasters or a YouTube video, right?
WHAT THEY SAY WHEN THE PROMISE FAILS: "You must just not be doing it right."
WHAT THEY NEVER MENTION: That the most charismatic people in the world aren't constantly freaking out about what they are doing with their arms.
Also, think of how when you're around the people that know you and love you and see you at your best - your spouse, your best friend - are you really thinking about not saying 'um' or where your elbows are when you're around them? We didn't think so.
But it's not. They CAN be successful. They WILL be successful. The only thing they need is:
1. The right system. (built specifically for entrepreneurs)
2. The right tools. (built specifically for entrepreneurs)
3. The right guidance. (from coaches who ARE entrepreneurs)
We built out the entire Competitive Charisma program bringing together all of our data, frameworks, and expertise and then answering one single question:
What is everything a founder needs to be so great on video and stages that they knock their competitors off their pedestal?
The end result?
Expose and exploit the gaps and weaknesses in your competitor’s charisma to immediately stand out as the more likable, trustworthy alternative.
✓ The Burn (work)Book: 40 pages of frameworks we use to find competitor's charisma weaknesses. Comes with supplemental video trainings and examples.
✓ The Weakness Workshop: This workshop recording and accompanying checklist teaches you how to prioritize your own Charisma attributes so that you highlight where you competitor is weak.
✓ The Content Warfare Templates, Swipe Files, and Spreadsheets: The BEST content to steal clients away from your competitors is what we call “warfare” content. Get the templates and spreadsheets we use to generate, create, track, and distribute this “supercharged” content to drive a mass exodus from your competitors to you.
McCall analyzes your past videos to identify your specific, authentic Charisma Style, so you know exactly how to be at your most engaging and persuasive without needing to act like someone you’re not.
✓ Your Styles Analysis Breakdown: Submit videos of yourself and learn which 1 out of 54 Charisma Styles you have.
✓ Your Dedicated Implementation Coach: Start and follow through with your personalized Charisma Styles plan... supported by a zoom call and text message support from your implementation coach.
✓ The Style Cookbook: Your personalized, +200 page, +30 tactics, 1 in 54 Style Specific Cookbook made especially for you.
After 8 hours, you’ll be better on video than you’ve ever been.
After 8 days, your customers will be obsessed with you.
And at the end of 8 weeks, your competitors will be panicked by who you’ve become.
This is the absolute fastest way to improve your likability, persuasion, and trustworthiness on video
✓ The Foolproof Improvement Guided Training Process: Never get lost, never get stuck, and follow our tried-and-true improvement track that we've used successfully with 100s of entrepreneurs
✓ Algorithm Assisted Learning via the LOOP App: The perfect tool to help you quickly apply what you learn, execute on insights, and see yourself transform before your eyes.
✓ +130 page "Consistent Charisma" Workbook: We've built the perfect system to make sure you start every video in your ideal Charisma Styles, maintain them throughout the video, and teach you how to troubleshoot quickly if you ever fall out of them.
After months of intense work, we created a system that helps you as a founder deliver the right stories, in your right styles, in the right structure, at the right time.
This is the key to unlocking the magic formula of: “what to say” + “how to say it” = ↑↑↑ Conversion Rates ↑↑↑
✓ The 80 Story Extraction Swipe File: See the exact stories that multi-million dollar entrepreneurs are using to generate sales and leads... and how to use the same format in your own content.
✓ The Narrative Vacuum Extractor Toolset: You have stories from your every day life that are exciting, entertaining, and inspiring... and some that are not. Use our Narrative Vacuum Extractor to pull out an endless supply of super effective stories from your life.
✓ The "Power Stories" training series: Watch recordings of our three separate workshops on the three most important stories you'll tell as a founder to clients and partners: Your Origin Story, Your Cockroach Story, and Your Destiny Story.
If you wanna change, you gotta change. And the only way to maintain that change is through habits. And the only way to build habits is to make it as EASY as possible to keep going.
This is all of the checklists, tools, calendars, plans and SOPs you need to be successful after the end of the 8 week program.
✓ Charisma Batching: See the systems our clients use to create loads of amazing, charismatic content on a tight "time budget".
✓ Effortless 8 Months: After you've dominated for 8 weeks during the program, we won't abandon you. This is exactly what to do to keep your momentum going for the next 8 months (and beyond!) once you finish.
✓ Charisma SOPs: Eventually, Charisma turns into a team sport. These are all the processes and checklists your marketing team will use to support you as you create killer content.
Only Competitive Charisma includes the hundreds of scripts, examples, frameworks, workbooks, insights and case studies we've built from the experiences of hundreds of success stories.
It's NOT a mis-mash of "tips" or a just a giant pile of video recordings we threw into a membership area.
Competitive Charisma a carefully designed system that has been through DOZENS of iterations so that you are working on the EXACT thing you need to get you results as quickly as possible.
Pretty amazing, right?
We knew there would be questions, fears, and excuses (real or imagined) that our clients would have.
So we fixed that too - in the form of over $23,000 worth of bonuses.
NO ONE is too big to fall.
That’s why we’ve launched “Takedown Magazine”, where every issue is a blueprint of how we would train our clients to "out-shine" the biggest names in business.
Once you see how even the biggest names have vulnerabilities, your competitors will look like cotton candy, and their weaknesses like giant, unmissable targets.
And that's why we're going to give you Issue #1, for FREE.
By the way, the targets for Issue #1 are Tony Robbins and Gary Vaynerchuk.
A few things you'll learn:
» Why Gary Vee’s giant media machine works against him, and how to capitalize.
» The 7 tactics a brand new speaker could use to steal speaking gigs from Tony Robbins.
» How we would use Gary Vee’s and Tony Robbins’ fame against them.
Everyone has weaknesses. You just haven't hit them with a big enough punch yet. Let us show you how to pack a wallop with our L.I.A.R. Seminar.
This is not a beginner's level copywriting training.
This recorded seminar was built for entrepreneurs who refuse to lose to even the strongest competitors.
In this seminar you’ll learn:
» How to make your competitors’ spokespeople seem like liars.
» How to make your competitors’ products seem outdated, incomplete, and even evil.
» And how to do it all in a subconscious way that your competitors don’t even realize it’s happening, and your customers don’t realize they’re being heavily influenced.
No worries, we'll do it for you.
Any move your competitors make, any social media success they have, you’ll know it RIGHT when it happens so you can adjust, regroup, and respond.
You’ll get:
» Weekly statistical breakdowns of what your competitor is doing well
» Competitor comparisons so you can see how your content stacks up against your competitor
» Time-sensitive opportunities for your marketing team based on your competitor’s actions.
» Industry benchmarks for you and your team to use to set attainable goals.
We feel your pain. This is one of the most overlooked areas of Charisma for entrepreneurs.
We've seen people present confidently on stages to thousands of people who turn into babbling messes when they meet their heroes, potential mentors, and big name partners.
And then they wonder why they always feel "on the outside" when it comes to speaking at events and rubbing shoulders with the "big names".
There is a way to fix this, but it's important to do it right, or you can come off as brash, weird, or pushy... if it isn't in your Charisma Styles.
In this seminar, we show you exactly how to hack the attention of "the cool kids table" in your industry so you can take your rightful place at the table with them.
True. Trying to model the wrong person can be worse than not doing anything at all.
If only there was a database of over 800 famous celebrities, entrepreneurs, and influencers all categorized according to their style so you knew who to model...
Oh wait. There is.
With over 800 celebrities (and growing), our average client will have over 25 people exactly like them, over 100 people who share their persuasion styles and over 150 people who share their entertainment styles.
You'll know exactly who to follow... and who to avoid.
And in the Pro version, which is only available to clients, each celebrity entry includes the specific video clips you should watch and a real-time analysis by McCall on exactly what they are doing in those clips that you should add to your own Style practice.
This is our most popular software product we have... and we're including it here for free.
Some of our biggest success stories came from entrepreneurs who already considered themselves "charismatic" ...and the transformations were CRAZY.
If you're a high level entrepreneur, one of the best ways for you to improve is to watch how we've coached other 7, 8, and 9 figure entrepreneurs.
That's why we've added Millionaire Charisma Makeover as a bonus.
What you get:
We recorded several 1-on-1 coaching sessions with multiple million-dollar entrepreneurs, all with different Charisma Styles.
If you're already high-level, you'll be able to study how McCall coaches someone 1-on-1 with your exact same styles and experience and watch how easy it is to go from good to great to amazing.
The reign of “write a killer headline” is coming to the end, and the new king is “killer video hooks”.
If you can’t grab someone’s attention in your social media videos, you’re marketing is Dead On Arrival.
BUT, some “hooks” are super unnatural and off-putting when certain Styles use them (we know you’ve seen it before → you cringe when you see someone trying to do a Tony Robbins impression when they start their videos).
Luckily, we have the Style Hooks database: Over 300 tried and tested ways to start your webinars, YouTube videos, TikToks and Stories, with examples, and most importantly, CATEGORIZED BY IF YOUR PERSONAL CHARISMA STYLE SHOULD USE IT.
Make your audience pay attention… without being cringe.
Some of the most entertaining people fall apart when they need to sell...
And some of the best-sales people freeze when they get on stage...
And the best stage presenters act weird when they network with peers...
And some of the best networkers crumble when they meet a hero or talk to a mentor...
And some of the smoothest people in person are awful on camera...
And some of the smartest, most talented people are terrified by all of the above.
“High Stakes Scenarios” are different for everyone… but everyone has them. Confidently knowing the right thing to say AND not forgetting your Charisma Style is critical to performing well when you’re in the middle of them.
Here’s what you’ll learn:
» How to get second chances when you blow the first impression.
» How to get mentors to see you as an equal and peers to see you as a leader.
» How to transfer your confidence from the strongest area of your life into the most nerve-wracking, scariest scenarios.
» And much more
We counted:
→ Russell Brunson has over 14 different persuasion frameworks he teaches in public.
→ Alex Hormozi has 6 he talks about on YouTube all the time.
→ Dan Kennedy has over 70.
→ Grant Cardone, Brendan Burchard, Amy Portfield, Marie Forleo, Tony Robbins… they ALL have brilliant persuasion, attention, and trust building frameworks.
…and when their followers use them in their written copy, it works like magic!
So they think, “I should just read this like a script on video!”
…and then it tanks, and they wonder why.
The problem isn’t the framework.
The problem is that when people read persuasive writing, they hear it in their own voice, which they implicitly trust.
But when they hear persuasive speaking, they are judging two things instead of one:
(1) Do I trust what they are saying? and
(2) Do I trust the way they are saying it?
We’ll show you how to transfer these persuasion framework into your own authentic voice and avoid the common screw-ups:
What you get:
Full Access to our Famous Framework Fixer Vault. We have adjusted dozens of these frameworks from these marketing giants to match your specific Charisma Style so when you use them on video, you won’t look awkward, pushy, or fake → you’ll be authentic and trustworthy when you speak truth to your people.
Don't laugh. We know sticking to programs can be hard. But we found something that is so effective AND that is so simple that it feels like it can't be real.
Merch.
Throughout your 8 weeks, we'll send a steady stream of Competitive Charisma clothes, stickers, and other merch to your door.
These little reminders that you can wear and use do WONDERS for helping you keep your energy and focus up.
Weird, right? $150 worth of free merch helps people become titans of their industry?
We can't explain it... but it's true. And so we do it.
We've got you tripled covered on how to avoid those traits... but this is QUADRUPLE coverage for those of you who are really stressed.
First → When you get your Styles Analysis call, you'll learn how to avoid these negative traits.
Second → You'll get your personal cookbook, which will show you how to avoid these negative traits.
Third → You'll go through Amazing in 8, which will train you how to avoid these negative traits.
And if that's not enough, we have the fourth layer of protection: The Style Newsletter.
Every new technique we find, every new scenario, vulnerability or tactic we discover, we put it into our regularly published, premium, private Style Newsletter.
You will ALWAYS be at the cutting edge of charisma, and have a massive arsenal of tactics you can employ to be your best self.
You have three options for using our Competitive Charisma program to claim your spot as the face of your industry.
This gives you access to the entire Competitive Charisma program - all the tools, recordings, seminars, apps, personalized cookbooks, personal Style analysis - everything we've covered on this page so far.
This gives you everything in Competitive Charisma, PLUS more access to McCall, the implementation coaches, and the community.
Here's how it works...
We discovered that when founders have constant coaching and peer connection, it greatly improves accountability, inspiration, and joy! So here’s what we added to our Competitive Charisma Live tier:
It’s not surpiring that Competitive Charisma LIVE clients regularly rack up win after win → the hands-on help and accountability basically force them to succeed.
It’s powerful to watch the others improve quickly.
It’s powerful to have a group of people cheering you on.
And most importantly, with Competitive Charisma LIVE, you don’t have to do it alone → you’ve got a loyal tribe of peers and coaches to support you.
Here's how 1-ON-1 works:
We fly to your hometown to work with you and your team face to face.
We take everything from the entire 8 weeks of Competitive Charisma and compress it down to 3 full days of 1-on-1 training.
McCall works with you in-person as you rapidly improve your engagement and persuasiveness on video.
Our other coaches work with your team to implement all of the checklists, SOPs, and tools into your current workflows so they are as ready to hit the ground running as you are.
After 3 days, your competitors tremble in fear as you effortlessly dominate your niche.
HOWEVER.
We are EXTREMELY limited on how many 1-on-1 clients we can take on (no more than 10 a year), so we have an application process for each potential client that includes putting down a refundable application fee. After our application call, if you aren't a good fit, we'll refund the application fee, and if you ARE a good fit, we'll apply the application fee to your total purchase.
NOTE: We recommend this package only for founders that:
✓ have businesses making at least $1M/year or at least $1M in funding.
✓ have businesses with at least 2 people on their team responsible for marketing.
✓ are willing to pay a premium for speed and in-person, 1-on-1, hands-on implementation.
We are very selective about who we allow in.
Please read this carefully, because these rules are ironclad.
P.S. - If you aren't sure if this applies to you or not, just hit the chat button in the bottom right corner and we'll help you find your way!
✖ You don't know what you do or you are brand new.
There are many great programs for helping brand new entrepreneurs, but this isn’t it. If you haven’t made several sales, you probably aren’t ready for this yet.
✖ You are not a "do-er", you're a procrastinating "info-addict."
McCall always says: "You can't get better on video in your head."
Competitive Charisma isn't something you can "play in the background when you're making dinner like a true crime podcast".
Our program is hell-bent on implementation. You'll be putting in about 5 hours a week to get better.
If that doesn't sound like you, YOU WILL HATE THIS - RUN AWAY!
✖ You are not a founder with personal experience. Here are some examples of people who should not join (and the other programs they should join instead).
✖ Real estate agents, roofers, or interior designers, you should NOT join Competitive Charisma.
✓ If this is you - join Local Celebrity instead (it's built for local professionals and service providers just like you)
✖ Freelancers or marketing agencies, you should NOT join Competitive Charisma.
✓ If this is you - join Magnetic Micro Agency instead (it's built for digital freelancers and agencies just like you)
✖ Affiliate marketers or network marketers, you should NOT join Competitive Charisma
✓ If this is you - join Top Ambassador instead (it's built for hustlers and marketers just like you)
✖ AND FINALLY: Founders who don't use their own product, you should NOT join Competitive Charisma. Biz consultants who've never run a business, fitness coaches who have never been fat, SAAS founders who don't use their own product...we just don't have a program for you. Sorry.
✓ You’re ready to become the face of your niche and start beating out your competitors.
✓ You're emotionally stable enough the weather the "ups and downs" of rapid self-improvement.
✓ Your business can be described as "helping people have success like I did". Some examples:
✓ Krista Mashore was a top 1% real estate agent before she became a brilliant real estate agent coach.
✓ Russell Brunson built over 150 different sales funnels before he launched his ClickFunnels software.
✓ Kathryn Jones built a 7-figure web design agency before she taught people how to become web design freelancers.
✓ Linda Fogg-Phillips found peace after her husband died before she became a life coach that helps people in dark times.
If you are in Competitive Charisma, you'll have an implementation coach who will hop on a call with you, help you build your execution plan, and they will connect with you via text every day to answer any questions you have.
If you are in Competitive Charisma Live, you'll have weekly calls with your implementation coach, two 1-ON-1 calls with McCall, weekly community Q&A's, daily Founder Focus club, and support from your fellow Competitive Charisma Live founders.
But most importantly, we've streamlined this training program specifically so you DON'T get stuck. Every next step you need to take to improve is clear and simple to follow.
We can't promise you a specific time frame - no one can. That's because each founder is in a completely different place - different products, different ways they are using video, different sales cycles...
HOWEVER.
Our primary focus in Competitive Charisma is in getting you to have fast results. We've had multiple clients who have seen over +$50,000 revenue boosts, just within the first week. We've had clients double conversion rates, quadruple close rates, triple engagement and have their best social media videos ever after just days in the program.
But everyone is different, and we can't promise that will be you. What we can promise is this:
If you are deliberate and stick to the program, you WILL see results and you WILL believe this is one of the best investments you've made in your business and in yourself in your entire life. And if you're not thrilled, we'll refund the whole thing, and more (see below about our two guarantees).
It will take 5 hours a week - we know that's a significant, but doable sacrifice for founders who are serious.
Sometimes life happens and you have to put things on the back-burner. We get it. That's why even though the program is built for 8 weeks, you'll keep access to all of the training materials for life.
No! Part of the reason this is so effective is because it's built for specifically for founders. If you're a local professional, freelancer, agency, digital service provider, network marketer or affiliate marketer, we have other programs for you, but this is not it.
We recommend 5-7 hours a week, for 8 weeks. It's an hour a day to build yourself into an unstoppable force.
We've found this is the perfect amount of time because:
→ 5 hours a week doesn't get in the way your existing responsibilities.
→ 5 hours a week allows you enough time to apply everything in the program.
→ 5 hours a week is long enough that it reminds you that this is a priority for your business.
→ Someone who DOESN'T want to work 5 hours a week is probably a bad fit so this dissuades them from buying.
Why hello there! We actually have a name for someone like you: "Charisma Coaching Refugees" - you're someone who knows this is important, took the financial risk to improve yourself, but you were let down by your previous coach.
We're sorry you were punished for trying to improve. That's why we've created our "Charisma Coaching Refugee Program."
If you went to one of our competitors and they failed you, just let us know when you sign up and we’ll send you our “I survived without Charisma Hacking” basket with over $500 worth of bonuses straight to your door.
That's totally normal. That's why we have our "JUST SAY MAYBE, GET ON THE INSIDE AND SEE FOR YOURSELF NO QUESTIONS ASKED” REFUND GUARANTEE.
Here's the deal. You’ve read this far on the page (thanks by the way!).
You might be feeling pressure to make a decision RIGHT NOW.
Stop stressing.
The reason we made this page for you isn’t to ask you to make a huge financial decision or commitment or risk.
The true purpose? To see if you say “maybe”.
“MAYBE this is for me.”
“MAYBE this is the piece that’s missing.”
“MAYBE this could change my business.”
“MAYBE I can finally stop paying for attention and start building a fan base instead.”
“MAYBE if I had this, I wouldn’t keep getting skipped over to speak at events or partner with cool people or keep losing customers to competitors who are bigger than me.”
That’s all you have to do right now, is say “maybe”.
You see, you wouldn’t buy a house without looking inside first.
Likewise, you shouldn’t be forced to make a decision about Competitive Charisma until you can actually get on the inside of the program, talk to our implementation coaches, and see if everything is as great as we say it is.
So say maybe, join below, stay for a week, see everything for yourself, and THEN decide if you want to stay.
If in the first 7 days you get in, look around, and then decide it’s not for you, no hard feelings from us, and no questions asked, just go to team@charismhacking.com, and tell us, “Refund please!” and we’ll send you 100% of the amount back.
It doesn’t matter if you ask us 10 minutes after you buy, or 6 days, 23 hours, and 59 minutes after you buy, if you want out for whatever reason in the first 7 days, we’ll give you everything back.
Well guess what? We actually have TWO guarantees. This is our second guarantee, which we call:
“MCCALL WILL GO BANKRUPT IF YOU DON’T LOVE IT” REFUND GUARANTEE
This one is simple: Go through the program for 8 weeks and see for yourself whether it’s worth it.
If it doesn’t work for you, email us, prove you did the work, and we’ll refund you 100%, AND give you a gift.
This guarantee is extended for the full 8 weeks of the program, which is plenty of time to take advantage of all the blueprints, seminars, checklists, apps, tools, workbooks, video trainings and more.
Try it ALL.
And if you don’t love it, just email us, show us you’re doing the work and not getting results, and we’ll refund everything, including the processing fees, and give you a gift.
By the way, the reason we ask for proof that you’re doing the work, following the blueprints, and using the tools is because we know they work. We have ZERO desire to keep your money if you aren’t satisified, but we insist you commit to taking action to get the results.
We’ve put in thousands of hours developing this system and we desperately want you to put it into practice so you can become the face of your niche - we win when you win.
For us, there is a huge difference.
We define crazy based on this Steve Jobs quote:
We hope you're crazy. That's exactly who we want to work with - founders who are trying to make their dent in the universe.
But we'll never work with someone who is insane... because they will never want to work with us.
We defined insane the same way Albert Einstein does:
If you wanna change, you gotta change.
A year from now, are you going to be doing the same things, getting the same results, and getting frustrated that you can't get people's attention?
A year from now, are you still going to let your competitors push you around and pass you by?
A year from now, are you going to have the same small core of people who follow you, or are you going to dominate your niche and be the undisputed champion?
Are you crazy?
Or are you insane?
We believe in you just like we believe in our other clients.
Now the question is, do you believe in yourself?
My online business allows me to live and work from anywhere. Recently I moved to sunny Puerto Rico, which was a big dream of mine.
I live in a cute beach pad and enjoy midday swims in the turquoise ocean. And I get around my neighborhood on a cute, hot pink golf cart. Life is good!"
Selena Soo
selenasoo.com
The full Charisma Competitor Crusher Toolset, including:
✔️ The Burn Book✔️ The Charisma Compare Workshop✔️ The Content Warfare Templates, Swipe Files, and Spreadsheets
Previously sold for: $7,500
Your personalized Charisma Styles Analysis + Blueprint, including:
✔️ Your Personalized, Video Recorded, Styles Analysis Breakdown From McCall
✔️ 1 Zoom call + text message support from your dedicated Success Coach
✔️ Your personalized, +200 page, +30 tactics, 1 in 54 Style Specific Cookbook
Previously sold for: $1,297
The complete Amazing in 8 Accelerated Video Charisma System, including:
✔️ The High-Touch Guided Training System
✔️ The Algorithm Assisted Learning via The LOOP App
✔️ The +130 Page Consistent Charisma Workbook
Previously sold for: $997
The brand new Revenue Story Extraction System, including:
✔️ The 80 Story Extraction Swipe File
✔️ The Narrative Vacuum Extractor Toolset
✔️ The "Power Stories" training series
Estimated value: $1,250
The brand new Charisma Momentum Program, including:
✔️ The Charisma Batching Toolset
✔️ The "Next 8 Months" Charisma Momentum Blueprint
✔️ All 21 Charisma SOPs for your team
Estimated Value: $2,000
Free Gift #1 - Original Price: $800 seminar ticket
L.I.A.R. SEMINAR ⇒ COMPETITOR CRUSHING COMBATIVE COPYWRITING
Free Gift #2 - Original Price: $200 per issue
ISSUE #1 ⇒ TAKEDOWN MAGAZINE
Free Gift #3- Original Price: $297/mo x 2 mo = $594 total
2 MONTHS ACCESS TO CHARISMA SPY APP
Free Gift #4 - Original Price: $300 per ticket
“COOL KIDS TABLE” SEMINAR
Free Gift #5- Original Price: $297/mo x 2 mo = $594 total
CHARISMA CELEBRITY DATABASE PRO
Free Gift #6 - Original Price: $18,000
MILLION DOLLAR MAKEOVER: LIVE COACHING RECORDINGS OF 7-FIGURE ENTREPRENEURS
Free Gift #7 - Original Price: $297/mo x 2 mo = $594
STYLE HOOKS DATABASE
Free Gift #8- Estimated value: $300 per ticket
HIGH STAKES CHARISMA SEMINAR RECORDING
Free Gift #9 - Original Price: $497/mo x 2 mo = +$994
FAMOUS FRAMEWORK FIXER VAULT
Free Gift #10- Original Price: $150 worth of merch
MENTAL BARRIER MERCH
Free Gift #11- Estimated Value: $100
THE STYLE NEWSLETTER
KILLER GUARANTEE #1
The 7-day “JUST SAY MAYBE, GET ON THE INSIDE AND SEE FOR YOURSELF NO QUESTIONS ASKED” Refund Guarantee
KILLER GUARANTEE #2
The 8-week “THIS WILL BANKRUPT US IF YOU DON’T LOVE IT” Refund Guarantee
8 Weeks of Weekly Live Workshops with McCall
✔️ Come workshop your videos with the group
✔️ Extensive Q&A
✔️ Insights from your fellow Competitive Charisma LIVE founders
Previously sold for : $797
8 weeks of Weekly 1-ON-1 Coaching calls with your Implementation Coach:
✔️ Break through barriers
✔️ Get personalized feedback
✔️ Gentle, effective accountability
Estimated value: $1,600
8 Weeks of Daily Founders Focus Club:
✔️ Guided group focus sessions
✔️ Keep accountable and productive when you work with your fellow founders
✔️ Chat feedback from your session leader
Estimated value : $1,680
Two 1-ON-1 Coaching Calls with McCall:
✔️ McCall's full, undivided attention on you and your business
✔️ Get live feedback on your Styles
✔️ Work with McCall to adjust your video scripts to your Styles
Previously sold for: $2,500
8 Weeks of Charisma Rocket Fuel Community Access:
✔️ Private community of our most successful founders
✔️ Early access and behind-the-scenes passes
✔️ Member spotlights
✔️ Charisma leaderboard
✔️ Private outside expert trainings
✔️ Tools and partner discounts
Estimated value : $1,800
On-site, all-day, 1-ON-1 training with McCall
✔️ We fly out to your headquarters for 3 full days and McCall trains you 1-ON-1
✔️ Full, dedicated attention (each whole day is completely blocked off just for you)
✔️ Live feedback and active content creation ready for you to post by the end of the 3 days✔️ Edited, categorized, and summarized recordings so you can always easily refer back to your 1-on-1 sessions
1-ON-1 Marketing team Charisma Integration
✔️ On site coaches work with your marketing and content team for 3 days to implement all Charisma SOPs into your existing workflows
✔️ 8 weeks of followup trainings to make sure your team sticks to the program
✔️ Charisma Style Voice Capture Training (teach your team to put all your content into your specific Charisma Style)
Next start date: January 15th, 2023
TOTAL VALUE: $35,670
The full Charisma Competitor Crusher Toolset, including:
✔️ The Burn Book
✔️ The Charisma Compare Workshop
✔️ The Content Warfare Templates, Swipe Files, and Spreadsheets
Previously sold for: $7,500
Your personalized Charisma Styles Analysis + Blueprint, including:
✔️ Your Personalized, Video Recorded, Styles Analysis Breakdown From McCall
✔️ 1 Zoom call + text message support from your dedicated Success Coach
✔️ Your personalized, +200 page, +30 tactics, 1 in 54 Style Specific Cookbook
Previously sold for: $1,297
The complete Amazing in 8 Accelerated Video Charisma System, including:
✔️ The High-Touch Guided Training System
✔️ The Algorithm Assisted Learning via The LOOP App
✔️ The +130 Page Consistent Charisma Workbook
Previously sold for: $997
The brand new Revenue Story Extraction System, including:
✔️ The 80 Story Extraction Swipe File
✔️ The Narrative Vacuum Extractor Toolset
✔️ The "Power Stories" training series
Estimated value: $1,250
The brand new Charisma Momentum Program, including:
✔️ The Charisma Batching Toolset
✔️ The "Next 8 Months" Charisma Momentum Blueprint
✔️ All 21 Charisma SOPs for your team
Estimated Value: $2,000
Free Gift #1 - Original Price: $800 seminar ticket
L.I.A.R. SEMINAR ⇒ COMPETITOR CRUSHING COMBATIVE COPYWRITING
Free Gift #2 - Original Price: $200 per issue
ISSUE #1 ⇒ TAKEDOWN MAGAZINE
Free Gift #3- Original Price: $297/mo x 2 mo = $594 total
2 MONTHS ACCESS TO CHARISMA SPY APP
Free Gift #4 - Original Price: $300 per ticket
“COOL KIDS TABLE” SEMINAR
Free Gift #5- Original Price: $297/mo x 2 mo = $594 total
CHARISMA CELEBRITY DATABASE PRO
Free Gift #6 - Original Price: $18,000
MILLION DOLLAR MAKEOVER: LIVE COACHING RECORDINGS OF 7-FIGURE ENTREPRENEURS
Free Gift #7 - Original Price: $297/mo x 2 mo = $594
STYLE HOOKS DATABASE
Free Gift #8- Estimated value: $300 per ticket
HIGH STAKES CHARISMA SEMINAR RECORDING
Free Gift #9 - Original Price: $497/mo x 2 mo = +$994
FAMOUS FRAMEWORK FIXER VAULT
Free Gift #10- Original Price: $150 worth of merch
MENTAL BARRIER MERCH
Free Gift #11- Estimated Value: $100
THE STYLE NEWSLETTER
KILLER GUARANTEE #1
The 7-day “JUST SAY MAYBE, GET ON THE INSIDE AND SEE FOR YOURSELF NO QUESTIONS ASKED” Refund Guarantee
KILLER GUARANTEE #2
The 8-week “THIS WILL BANKRUPT US IF YOU DON’T LOVE IT” Refund Guarantee
8 Weeks of Weekly Live Workshops with McCall:
✔️ Come workshop your videos with the group
✔️ Extensive Q&A
✔️ Insights from your fellow Competitive Charisma LIVE founders
Previously sold for : $797
8 weeks of Weekly 1-ON-1 Coaching calls with your Implementation Coach:
✔️ Break through barriers
✔️ Get personalized feedback
✔️ Gentle, effective accountability
Estimated value: $2,397
8 Weeks of Daily Founders Focus Club:
✔️ Guided group focus sessions
✔️ Keep accountable and productive when you work with your fellow founders
✔️ Chat feedback from your session leader
Estimated value : $2,800
Two 1-ON-1 Coaching Calls with McCall:
✔️ McCall's full, undivided attention on you and your business
✔️ Get live feedback on your Styles
✔️ Work with McCall to adjust your video scripts to your Styles
Previously sold for: $2,500
8 Weeks of Charisma Rocket Fuel Community Access:
✔️ Private community of our most successful founders
✔️ Early access and behind-the-scenes passes
✔️ Member spotlights
✔️ Charisma leaderboard
✔️ Private outside expert trainings
✔️ Tools and partner discounts
Estimated value : $4,800
On-site, all-day, 1-ON-1 training with McCall
✔️ We fly out to your headquarters for 3 full days and McCall trains you 1-ON-1
✔️ Full, dedicated attention (each whole day is completely blocked off just for you)
✔️ Live feedback and active content creation ready for you to post by the end of the 3 days
✔️ Edited, categorized, and summarized recordings so you can always easily refer back to your 1-on-1 sessions
1-ON-1 Marketing team Charisma Integration
✔️ On site coaches work with your marketing and content team for 3 days to implement all Charisma SOPs into your existing workflows
✔️ 8 weeks of followup trainings to make sure your team sticks to the program
✔️ Charisma Style Voice Capture Training (teach your team to put all your content into your specific Charisma Style)
Next start date: January 15th, 2023
TOTAL VALUE: $35,670 + $13,294 = $49,264
The full Charisma Competitor Crusher Toolset, including:
✔️ The Burn Book
✔️ The Charisma Compare Workshop
✔️ The Content Warfare Templates, Swipe Files, and Spreadsheets
Previously sold for: $7,500
Your personalized Charisma Styles Analysis + Blueprint, including:
✔️ Your Personalized, Video Recorded, Styles Analysis Breakdown From McCall
✔️ 1 Zoom call + text message support from your dedicated Success Coach
✔️ Your personalized, +200 page, +30 tactics, 1 in 54 Style Specific Cookbook
Previously sold for: $1,297
The complete Amazing in 8 Accelerated Video Charisma System, including:
✔️ The High-Touch Guided Training System
✔️ The Algorithm Assisted Learning via The LOOP App
✔️ The +130 Page Consistent Charisma Workbook
Previously sold for: $997
The brand new Revenue Story Extraction System, including:
✔️ The 80 Story Extraction Swipe File
✔️ The Narrative Vacuum Extractor Toolset
✔️ The "Power Stories" training series
Estimated value: $1,250
The brand new Charisma Momentum Program, including:
✔️ The Charisma Batching Toolset
✔️ The "Next 8 Months" Charisma Momentum Blueprint
✔️ All 21 Charisma SOPs for your team
Estimated Value: $2,000
Free Gift #1 - Original Price: $800 seminar ticket
L.I.A.R. SEMINAR ⇒ COMPETITOR CRUSHING COMBATIVE COPYWRITING
Free Gift #2 - Original Price: $200 per issue
ISSUE #1 ⇒ TAKEDOWN MAGAZINE
Free Gift #3- Original Price: $297/mo x 2 mo = $594 total
2 MONTHS ACCESS TO CHARISMA SPY APP
Free Gift #4 - Original Price: $300 per ticket
“COOL KIDS TABLE” SEMINAR
Free Gift #5- Original Price: $297/mo x 2 mo = $594 total
CHARISMA CELEBRITY DATABASE PRO
Free Gift #6 - Original Price: $18,000
MILLION DOLLAR MAKEOVER: LIVE COACHING RECORDINGS OF 7-FIGURE ENTREPRENEURS
Free Gift #7 - Original Price: $297/mo x 2 mo = $594
STYLE HOOKS DATABASE
Free Gift #8- Estimated value: $300 per ticket
HIGH STAKES CHARISMA SEMINAR RECORDING
Free Gift #9 - Original Price: $497/mo x 2 mo = +$994
FAMOUS FRAMEWORK FIXER VAULT
Free Gift #10- Original Price: $150 worth of merch
MENTAL BARRIER MERCH
Free Gift #11- Estimated Value: $100
THE STYLE NEWSLETTER
KILLER GUARANTEE #1
The 7-day “JUST SAY MAYBE, GET ON THE INSIDE AND SEE FOR YOURSELF NO QUESTIONS ASKED” Refund Guarantee
KILLER GUARANTEE #2
The 8-week “THIS WILL BANKRUPT US IF YOU DON’T LOVE IT” Refund Guarantee
8 Weeks of Weekly Live Workshops with McCall
✔️ Come workshop your videos with the group
✔️ Extensive Q&A
✔️ Insights from your fellow Competitive Charisma LIVE founders
Previously sold for : $797
8 weeks of Weekly 1-ON-1 Coaching calls with your Implementation Coach:
✔️ Break through barriers
✔️ Get personalized feedback
✔️ Gentle, effective accountability
Estimated value: $1,600
8 Weeks of Daily Founders Focus Club:
✔️ Guided group focus sessions
✔️ Keep accountable and productive when you work with your fellow founders
✔️ Chat feedback from your session leader
Estimated value : $1,680
Two 1-ON-1 Coaching Calls with McCall:
✔️ McCall's full, undivided attention on you and your business
✔️ Get live feedback on your Styles
✔️ Work with McCall to adjust your video scripts to your Styles
Previously sold for: $2,500
8 Weeks of Charisma Rocket Fuel Community Access:
✔️ Private community of our most successful founders
✔️ Early access and behind-the-scenes passes
✔️ Member spotlights
✔️ Charisma leaderboard
✔️ Private outside expert trainings
✔️ Tools and partner discounts
Estimated value : $1,800
On-site, all-day, 1-ON-1 training with McCall
✔️ We fly out to your headquarters for 3 full days and McCall trains you 1-ON-1
✔️ Full, dedicated attention (each whole day is completely blocked off just for you)
✔️ Live feedback and active content creation ready for you to post by the end of the 3 days
✔️ Edited, categorized, and summarized recordings so you can always easily refer back to your 1-on-1 sessions
1-ON-1 Marketing team Charisma Integration
✔️ On site coaches work with your marketing and content team for 3 days to implement all Charisma SOPs into your existing workflows
✔️ 8 weeks of followup trainings to make sure your team sticks to the program
✔️ Charisma Style Voice Capture Training (teach your team to put all your content into your specific Charisma Style)
Applications for 1-ON-1 openings close December 31st, 2023
TOTAL VALUE: $49,264 + INVALUABLE 1-ON-1 TRAINING
It’s overwhelming. It’s exciting. It’s stressful. It’s empowering.
The choice to pick yourself as the face of your niche is a bold one.
The choice to say “I can be better than I am right now” requires grit.
And it isn’t for everyone.
If the choice to make yourself visible is too much...
If the choice to be the David vs the Goliaths in your industry is too scary...
...that’s genuinely okay.
But if not - if you know deep in your heart that you must be the authoritative, trustworthy, entertaining, likable, confident, un-ignorable, visible leader of your industry - then it’s time to decide:
If not now, then when?
If not now, then how much more painful does it need to get for you before you change your mind?
And if the time IS now, then we promise we won’t let you down.
